Vision 2030

Vision 2030

Tourism is one of the key drivers of the Falkland Islands economy, and international visitors arriving by air and sea provide a source of employment as well as facilities that we, as residents, can also enjoy.

We all know that the last few years have been particularly tough on our tourism industry, which as we move into2023 is starting to show strong signs of new growth. Also, 2023 is the year when our previous tourism strategy expires. Not only then is it the right time to look forward to 2030 and where we want tourism to be by the end of the decade, but it also allows us to build on how well the tourism community came together during the coronavirus pandemic and worked collaboratively for the benefit of not just their own businesses but also to support the local community and help with economic recovery and social well-being.

The first step on the road to developing a new tourism strategy to 2030 is to formulate a Vision of where we wantto get to. To do this we undertook a survey that all residents in the Islands were invited to participate in. We weredelighted to receive over 100 responses, and this document summarises these. This Vision looks to the future and considers the challenges and opportunities that lie ahead. Fundamentally it sets out the type of destination we want the Falklands to be. Of course the Vision cannot be achieved by the Falkland Islands Tourist Board alone, it must be a collaborative effort that includes the Falkland Islands Government, private sector and individuals.

We want tourism to be sustainable, and the Falkland Islands to be recognised worldwide as a destination that is actively looking after the very environment visitors come to see. We want it to remain authentic and retain all that makes the Falklands different from other destinations.
I am looking forward to taking these next steps together.

Stephanie Middleton
Executive Director
Falkland Islands Tourist Board